News & Updates

Hug it Forward

We’ve joined with Huggies and New World to ‘hug it forward’ for both Kiwi babies AND their parents. ‘Hug it forward for your village’ is a joint initiative across Parents Centre, Huggies, and New World created to give Kiwis an opportunity to do what they do best… help other Kiwis!

Sadly, not every Kiwi parent can access parenting education courses or close support groups. Yet education and strong social connections are key to helping parents feel supported. Together with Parents Centre, you can help make education more accessible and parents build better networks that become their village. As we know, it takes a village to raise a child.

Parents Centre have been in NZ for almost 70 years now, and are the largest provider of childbirth and parent education in the country. Help us to provide education to even more families by ‘Hugging it forward’.

From 19th April – 16th May there will be a Clubcard promotion + Nappy Drive in all New World stores giving shoppers the chance to win for themselves, as well as the opportunity to give back to their local village.

Swipe your Clubcard when you buy any 2 Huggies products in one transaction from 19th April – 16th May and be in to win 1 of 5 x $500 prizes to shout your coffee group.

Plus, together with Huggies we’ll also empower 500 Kiwi parents with these parenting education courses they need.

Click through to NW ishop or pop into your local NW Supermarket.

Babies grow fast. So fast that at some stage every parent will have a pile of
perfectly good leftover nappies that their babies have outgrown. At the same time, there are parents in need of every spare nappy they can get.
So we’ve teamed up with New World to give you the opportunity to donate much needed nappies to help Kiwi families in your village.

There are TWO easy ways to donate: Buy any pack in-store OR bring in your unopened nappies. Place into the Hug It Forward trolley at your local New World and we’ll make sure they get donated to Kiwi families who need them most.


Select Location (by Region)
60+Locations across Aotearoa, & online

weaving communities of
informed and connected parents